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Why You Should Be Compliant With CASL Law

The Canadian Anti Spam Law went into effect in 2004 and it is unfortunate that there are some companies that are yet to comply. The CALS law is meant to protect Canadian citizens while at the same time ensuring the businesses can compete on a global case. There were new changes that were supposed to take effect with the law in 2017 but lobbying by businesses pushed them back indefinitely. If you’re looking for a web design Ottawa Company, it is crucial to make sure that they’re aware of the law.

The role of CASL law is to protect electronic commerce in the country from different forms of spam such as:

  • Spyware
  • Phishing
  • Identify Theft

For any business, you’re required to obtain legal documents and consent before you can send commercial emails to Canadians. This law is also applicable even if you’re sending emails from outside the country. There are a couple of reasons why you should make your business CSL complaint and there are different ways to go about the process.

Review Email Collection Techniques

For Canadian businesses, all the emails that were updated to your database after July 4 will require documented consent before they can be used for commercial purposes. The consent can either be implied or expressed.

For implied consent, it will be based on actions. You could be having an existing relationship with a business. If the implied consent is to be maintained, there should be regular contact at least once every two years.

For express consent, you’ll be directly asking for permission from your customers before you can send them an email. Once it is obtained, you’ll be good for the long haul unless the person opts out. If you have mechanisms on your website for capturing email, the information about direct consent should be easily accessible and also how to unsubscribe from the email list.

Having Appropriate CASL Information With Ongoing Communication

There are some requirements that your ongoing communication will have to follow for you to be CASL certified. Some of the questions you should be asking yourself include:

Does the email make it clear the name, business, or organization that is transmitting the message?

  • Is the email service provider stated in the email?
  • Is there an easy mechanism for people to unsubscribe if they want to?
  • Is there a valid email address, telephone or web address?

Any email that is sent through your account will need to have all the above information for the communication to CASL certified.

Getting a Web Design Agency That Understands Compliance

If you’re thinking of creating a website or redesigning the existing one, it is important to make sure that it is CASL compliant. This will only be possible if you’re working with an experienced web development agency. At Web Design Ottawa, there is a commitment to ensuring that we abide by the CASL legislations while also encouraging other businesses to do the same. We understand the importance of privacy and security. No citizen wants to be spammed and businesses need to make sure that they’re following the right procedures. For more information, you can check out https://webdesignottawa.com/

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