Any business that is serious about their online growth needs to have a well designed website. Since the cost of operating and maintaining a website has decreased significantly in the past few years, there is no reason your business shouldn’t be investing in an online presence. With a properly optimized website, even the smallest local businesses are able to compete with million dollar companies with much larger marketing budgets. Before you can begin looking for an Ottawa web design company, there are a few things to consider in order to make sure that you are getting the most for your marketing budget.
Does Your Business Really Need a Website?
Regardless of the industry that you operate in, it is necessary to consider that the majority of online users and searchers are using their smartphones to access the internet. Your potential customers want to be able to compare top businesses in seconds and be able to easily enquire about products and services that they are interested in. Having a website helps your potential clients to find your business online where it is most convenient for them. A well designed, functional website can be just as, if not more powerful than any marketing campaign a business could run. In fact, your business could pour all of their marketing budget into ads and still not see any conversions simply because clients are leaving their poorly designed website as soon as they arrive. Whether it’s poor design choice, poor functionality, or difficult navigation, having a bad website is costing your business money.
Choosing a Web Design Agency
There are hundreds of web design agencies to choose from and it can be overwhelming. What if you make the wrong decision and end up with a bad website? What if the designers you choose are charging you too much for what you’re actually getting? The most important thing to keep in mind when choosing a web designer is their experience. Make sure to ask for a portfolio when selecting a company to work with. In fact, if you can see live URLs of the work that an agency can do for you, this is much better than simple mockups. A company that is confident about their work won’t hide it.
When you are having a website developed, you might run into certain terminology that you aren’t familiar with. By learning common phrases and terms in development, you can be sure that your designer isn’t just phoning it in and distracting you with fancy wording. Additionally, by understanding what a developer can do for you, you can better choose what services you want or need for your own website.
Content Management System: A CMS or content management system is the software application that helps to manage your digital content. WordPress is the most popular CMS and one of the easiest to use. Millions of websites in numerous industries use WordPress for their sites. Other common CMS platforms include Drupal, Joomla, Weebly, and Shopify.
Domain Name: Your domain name is important to establishing your online presence. Ideally, your domain name should be similar to your business or brand name. Many companies may choose an exact match domain instead; one that reflects the service that they offer. You should also consider your domain extension. For most companies, this will be .com, but you also have the option or .net or .edu for educational websites.
SEO: Once you have determined the basic structure of your website, you need to consider how search engines (and ultimately users) are going to find your website. This is where search engine optimization (SEO) comes into focus. Whenever possible, you want to make sure that your web design company can add proper SEO elements to your website. This includes keyword usage, optimization of your page titles and descriptions, and even content creation. This will help search engines to determine what your website is all about and what search results it should be shown for.
Working with a developer for your website design and creation doesn’t have to be difficult. By learning a little bit about what a proper website design looks like and what terminology your site should include, you are better able to choose a designer that can bring your ideas to life for your online presence. If you’re ready to get started with a superior designer, check us out at https://webdesignottawa.com/.
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